This is the fourth question in our series of 4 Questions. Filmmaker Doug Pray, Director of such films as Scratch, Hype! and Surfwise talks to Rebecca Micciche of Modern Edge about his newest documentary Art & Copy and gives us a hint about his upcoming projects. In a unique look at the people behind the scenes, Art & Copy introduces the audience to the visionaries who have created some of the most influential ad campaigns of our time. Creating a successful dialog between brands and consumers is fundamental to the creative process at Modern Edge and we’re happy to present this interview in 4 parts that will be posted weekly to our blog.
Modern Edge: I read that your next film will not be a documentary. Can you give us any hints about what you plan to work on next and what you look for when reviewing potential scripts? Are you looking for something particular or is it more of a “know it when you see it” process?
Cinematographer Peter Nelson, Adman George Lois, and director Doug Pray at Lois' childhood home in the Bronx, NY for the filming of ART & COPY. Credit: Michael Nadeau.
Doug Pray: It is a “know it when I see it” process and I am reading lots of scripts, looking for that connection. But I do know that my next film will likely contain strong documentary elements. There are two I’m currently developing this fall, and because I’m early in the process, I will just hint at them: One is about a great explorer (a real historical figure) whose life contained so much mystery it allows for a high degree of creative license. The other is called “Mr. Pop Culture” and it’s about a relatively unknown artist and designer who arguably had an enormous effect on the world over a span of many decades. No he’s not featured in “Art & Copy”!