This years’s Sichuan-Taiwan Industrial Design Awards is in Chengdu, China this year. The theme will be based on Brand + Industrial Design. Austen Angell, IDSA Chair is one of this year’s keynote speakers and will be giving a talk on the Future of Design on December 5th, 2013.
Synopsis of Speech:
The last twenty years of internet technology have been a catalyst for a new global economy. Product design is merging with business design and service design in providing solutions for business and society. The design of “stuff”, has shifted to the design of markets, but are manufacturers ready for the change and can they adapt?
Innovation Magazine interviewed IDSA’s Executive Director Daniel Martinage.
“The social media explosion and changing demographics have dramatically changed the membership value proposition for all associations and professional societies. IDSA has been slow to react to this change, and we’re seeing the results in stagnant or declining membership. I sense impatience among the membership. They’re tired of hearing about how IDSA is changing; they want to see these changes.
Charles Austen Angell, IDSA, is the right leader for this time in IDSA. He has an excellent view of the Board’s role and has placed his trust in me to guide the staff to carry out the Board’s objectives. “
Download the full article as a PDF here.
On Tuesday night Modern Edge hosted the first monthly meeting of the Portland Artificial Intelligence and Robotics group. This group was recently founded by Steve Taylor, the author of Get To Know Robotics, a book aimed at introducing readers to the industry and possible future trends in robotics. There was a great turnout for his talk and discussion afterward.
Thanks to everyone who came out! If you missed it (or loved it and can’t wait for another opportunity), Modern Edge is hosting the next meeting on Tuesday, Dec. 10th. This meeting will include an introduction to the FIRST organization, which is dedicated to inspiring young people to be science and technology leaders, and to ZENO, the new “social” robot from Robokind. Check the signup page on Meetup for more details.
A BIG thank you to Steve Taylor for spearheading the effort and sharing his knowledge with the group.
Concerns over licensure and registration have sparked a global debate about who is legally allowed to use the title “architect”. Fast Company discusses the issue, with a comparison to IDSA’s attitude of inclusion.
In contrast, the 2013 Industrial Designer Society of America’s (IDSA) national conference in Chicago showcased a different approach to professional community. Board Chairman Charles Austen Angell started his speech on the state of the profession by stating, “Everyone is a member of IDSA. The only difference is that some members pay.”
This response struck home because of its overt inclusivity. We all engage with design on a daily basis, whether or not we are designers.
Join Modern Edge Tuesday, November 5th for the kickoff to the Robotics Meetup!
The event will be hosted Steve Taylor, author of Get to Know Robotics, for his first meetup here in Portland. Steve has a long history in the robotics industry, and is interested in connected with like-minded folks in Portland.
Join the group for a discussion of recent industry changes and a overview of robotics developments around the world. Steve will lead the discussion with a brief introduction from Modern Edge CEO Austen Angell, and CTO, Karl-Heinz Mertins. Q&A to follow.
Tuesday, November 5th, 2013, 6:30 -7:30pm
2114 SE 9th Ave, Portland, OR 97202
RSVP on Meetup.com
$5 at the door. Beverages provided.
Uber in London have posted a fantastic write-up on their site of our collaboration with Eastman and HTI on the Hydropack project. Modern Edge spent three weeks in the field with them during the pilot project while they shot the compelling imagery which is on their site today.
James Trew from Engadget:
We get the impression that the team behind the IDSA conference are our kinda people. Why?
Modern Edge’s Austen Angell was asked to write an article for Appliance Design magazine. Here’s a bit of it:
Effective medical design accounts not only for an appliance’s dedicated purpose, but also its ability to add value to the entire spectrum of care. This kind of service ecosystem provides a new platform for manufacturers that expands reach, and creates a roadmap for the future. Escaping a myopic obsession with functional performance will result in an equal broad based outcome: a more robust business model, more successful caregivers, and happier, healthier patients.
Read the rest on Appliance Design’s site.
Sara Mesing, a Service Design Analyst at Modern Edge, recently presented at the Design for America Summer Leadership Studio. The conference was held at Northwestern University in Evanston, Illinois. She had the opportunity to present and lead breakout sessions on Developing Partnerships, Budget + Funding, and Creating a Studio Culture + Vision.
One of the big takeaways from this conference was the student interaction and receptivity. According to Sara:
“I am continually inspired by the ambition and commitment to using Design for social change that DFA students represent. I left the weekend feeling more hopeful about the world. Incredible to be a part of this organization.”
“Chicago has a long history of rule breakers and pioneers. Necessity drove invention, but this was only possible through the discarding of convention to build new ideals. Today that inventive spirit continues through architecture, media and design, making it a great backdrop for an exhilarating conference.”
Congrats to Paul Hatch, the International Conference Chair, for another rule breaking conference!
“It’s all about effective communication. It doesn’t matter what you display, it matters what people understand. Whether the object is a safety label or the interface on an instrument panel of an aircraft, solve the problem from the user’s perspective and confirm critical communication through usability testing.” – Charles Austen Angell of Modern Edge Inc.
The Industrial Designers Society of America (IDSA) welcomes Charles Austen Angell as its new board chairman. On May 1 he began his two-year term along with six new directors.
“We’re living in one of the most exciting eras of design with designers playing a larger role in shaping the world around us. Our members are at the forefront of industrial design, interaction design and user experience in almost every industry, and they expect IDSA to be an organization that reflects the rising role of design leadership,” said IDSA Board Chairman Angell. “We need a strong society more than ever to shine a light on the best the design community has to offer and to create the connections and relationships that benefit all designers.”
Perceived value and usability is a primary concern of anyone involved in developing branded products.
Join Modern Edge at the at the IDSA Eastern District Conference, where Austen Angell will discuss and explore the design of money around the globe as way of understanding the role of color and design in driving perceived value, usability and brand in everyday objects.
Northeast District Design Conferences, The Color of Design; April 19-20