We’ve heard it all before: “The next killer app.” “A technology game-changer.” “The future of computing: It’s here, and we built it!” In the field of User Experience, we’ve grown sadly accustomed to hyperbole, to the point where every product launch includes the promise that a company’s latest app, device, or operating system will revolutionize life as we know it.
But how many claims come anywhere even close to the truth? And, how would we know if they were true? How can we quantify “Kick-Ass?”
In its 2013 Speaker Series, CHIFOO explores this struggle: “Quantifying Kick-Ass.” The theme has two parts – the “kick-ass” part and the “quantifying” part. While quantifying would seem the easier of the two, how do we quantify what makes something unique, special and memorable? Kick-ass is in the eye of the beholder, right? And – What does one measure? How does one measure it, and how do the results stack up on a mega-scale?
Modern Edge presenting “Sorry Seems to be the Hardest Word”
Building a Kick-Ass company is more than just difficult – it’s a high-wire act that challenges even the most skilled product development acrobats, and there’s no net. Just look at Tim Cook’s apology for Apple’s Maps application – The company that danced on the wire for so long had to swallow its pride when it kicked its own ass. What can we learn from that catastrophe? More importantly, how do you know when your product is ready to kick ass, and when your ass is hanging out?
Join us April 3, 2013