Business Week has an article on Service Design this week. The article focuses on the development of the Audi Dealership experience being redesigned by one of Boston’s largest consulting firms. Business week also reached out to Modern Edge Inc. for commentary on service design.
When design services and experiences, companies need to “create alignment across all the different departments of the organization. They need someone to help figure out what’s really giving [consumer] value and what’s unnecessary.”
https://modernedge.com/2013/02/the-changing-landscape-of-service-design/