Process

Research
:  We balance our human-centered approach with quantitative market analysis, competitive positioning, and business model innovation. We are often tasked with taking our own research into product development and production, so we have to be disciplined in creating research results which are both strategic and actionable.

Frame
:  Research is distilled into a strategic framework that defines and guides the design and development process by providing input to marketing specss and product specs. Identifying what is not essential is as valuable as identifying what is essential.

Concept
:  The Modern Edge team follows human-centered concept methodology; framework, immersion, ideate, alpha prototype, test, iterate, repeat. Concepts are developed collaboratively with vendors to establish production costs early on. Service design designs are prototyped and evaluated by consumers with business models.

Engineering
:  A combination of models, beta prototypes, CAD simulations and limited-run manufacturing are used to prove out technologies, realize creative options, and bring consumers into the creative process prior to production tool commitment.

Production
:  We create products that are breathtakingly beautiful, commercially game-changing and functionally elegant. We accomplish this by driving the DNA of the original consumer research findings through the process to ensure that our production release packages preserve that original inspiration within a robust lean cost effective set of parameters.

Certification
:  Electronics and medical programs requiring certification have special needs in terms of process documentation and testing. We can support FDA compliance with design plan, design controls, documentation, requirements changes, validation etc.  Modern Edge also has experience supporting programs with UL, CE and with most other certification agencies. We can support ISO compliant manufacturers, and certain types of medical research.

Capabilities

Product Design

  • Design Research
  • Ethnography
  • Prototyping
  • Cad Modeling
  • Visualization + Rendering
  • Documentation
  • Sourcing
  • Software Development
  • Electrical Engineering
  • Sensory Engineering
  • Management Capabilities Launch + Regulatory Support
  • Materials Expertise
  • FDA compliance support
  • Certification support, particularly with UL and CE
  • ISO compliant manufacturing support
  • Synchronizing requirements management and design controls

Service Design

  • Design Research
  • Experience Design
  • Interaction Design
  • Ethnography
  • Prototyping
  • Consumer Feedback + Testing
  • Service Blueprinting

Business Strategy

  • Market Analysis
  • Competitive Positioning
  • Business Model Innovation
  • Brand Strategy
  • Graphic Design
  • Collateral Development
  • Packaging Design