A New Product Line

Building on an existing line of bath accessories, Slip-X Solutions wanted to create a new line of products that would allow people to organize their baths without hauling out the power tools. More than that, they were ready to develop the brand in a bold new direction.

Modern Edge was asked to develop this new bath line, starting with a bath hook that would serve as the vanguard for the rest of the line.

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A New Technology

The client’s desire for a product that could be installed without tools and repositioned without damage to the substrate limited options. New technology in suction cups provided the perfect answer.

The dual durometer suction cup is a one-piece product with a soft inner surface to improve contact with the attachment surface bonded to a stiffer, elastic outer material that provides a stronger vacuum.

The dual durometer suction cup provides a strong attachment to non-porous surfaces common in bathrooms such as glass, glazed tile and fiberglass.

Able to hold from three to five pounds, it is strong enough to hold a wet towel, a thick bathrobe or, well, just about anything you might want to hang up in a bathroom.

Just as important as its performance, the Jelly Bean® Bath Hook is made from a material that is 100 percent PVC, BPA and Phthalate free. When the hook has reached the end of its useful life, it can be tossed in the recycle bin with the milk jugs. Its packaging is also 100% recyclable.

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