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Austen Angell addresses IDSA Medical Design Conference

Modern Edge was excited to be apart of the 2015 ISDA Medical Design Conference. Austen Angell, FIDSA, CEO of Modern Edge spoke on Oct. 22 from 4:30-5:00 p.m about Driving the Next Generation of  Medical Innovation. Below is the abstract of the talk:




Driving the Next Generation of Medical Innovation
We are seeing an epidemic in preventable diseases. The medical community is struggling to keep up with the way modern consumers interact with consumer health care services. Important advances in wearable technology are being introduced to help manage positive behavior change, but the adoption is lowest in the highest risk populations. 
To further complicate the issue, as the importance of consumer driven health goes up, consumer comprehension of health care information is facing new cultural challenges. A recent Columbia University study indicates that in the course a modern day people need to make an average of 70 important decisions. For many people, this leads to a state of diminished mental efficacy known as decision fatigue. The result is poor information comprehension and poor decision making in consumers, creating hereto unseen barriers in health literacy among the population and consumer health care interactions. 
 Austen Angell, FIDSA, and IDSA Board of Directors’ Chair Emeritus, will discuss his firm Modern Edge’s view of how service design and industrial design are transforming medical services and the development of consumer medical and wellness devices—driving positive trends in compliance, efficacy and adoption.