We balance our human-centered approach with quantitative market analysis, competitive positioning, and business model innovation. We are often tasked with taking our own research into product development and production, so we have to be disciplined in creating research results which are both strategic and actionable. We conducted National and International programs sending multiple teams to interview and observe ways to improve products, services, and experiences.
User Experience Frame:
Research is distilled into a strategic framework that empowers the design and development process for product, UI and service design. The USer framework defines attitudes, beliefs, preference and pain points, providing critical input to marketing specs and product specs. Identifying what is not essential is as valuable as identifying what is essential.