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Brand X Challenge - What is the Design Experience?

Brand X Challenge Charles Austen Angell


The Brand X Experience Design Student Competition is a national competition for undergraduate design and marketing students enrolled at a college or university.  The goal of the Brand X competition is to expose students to the creative challenges of “experience design,” a fun and growing segment of the design industry and one of the fastest-growing job sectors for design professionals. Participating student teams will learn about the growing experience design discipline as they develop a hypothetical experiential marketing campaign for Under Armour’s sponsorship of the 2014 Winter Olympics in Sochi, Russia.  Modern Edge, is looking forward to participating in this event.