This event was created to promote the exchange and cooperation between Chinese manufacturers and international designers.
The Future of Choice.
Markets, by their nature, are about choices, and a sustainable future is one of those choices. Business leaders often feel as though they are not in control of market demands, but this is because they have not embraced the simple truth that consumer choices are driven by emotion. Understand the emotions of the consumer, and you understand the market. To truly understand sustainability we need to explore how these choices are made by consumers in relation to products, business and society.
Qingdao on Nov 11-13 and Beijing on Nov 14-16