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Sichuan-Taiwan Industrial Design Awards

This years’s Sichuan-Taiwan Industrial Design Awards is in Chengdu, China. The theme will be based on Brand + Industrial Design.  Austen Angell, IDSA Chair is one of this year’s keynote speakers and will be giving a talk on the Future of Design on December 5th, 2013.

Synopsis of Speech:

The last twenty years of internet technology have been a catalyst for a new global economy. Product design is merging with business design and service design in providing solutions for business and society. The design of “stuff”, has shifted to the design of markets, but are manufacturers ready for the change and can they adapt?