Perceived value and usability is a primary concern of anyone involved in developing branded products.
Join Modern Edge at the at the IDSA Eastern District Conference, where Austen Angell will discuss and explore the design of money around the globe as way of understanding the role of color and design in driving perceived value, usability and brand in everyday objects.
Northeast District Design Conferences, The Color of Design; April 19-20
http://idsa.org/2013northeastdistrictdesignconference-schedule