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Transforming Products Into Services

Modern Edge’s Austen Angell was asked to write an article for Appliance Design magazine. Here’s a bit of it:

Effective medical design accounts not only for an appliance’s dedicated purpose, but also its ability to add value to the entire spectrum of care. This kind of service ecosystem provides a new platform for manufacturers that expands reach, and creates a roadmap for the future. Escaping a myopic obsession with functional performance will result in an equal broad based outcome: a more robust business model, more successful caregivers, and happier, healthier patients.

Read the rest on Appliance Design’s site.